Schwarzkopf Facebook fan page counted 24k followers when we took over. Now it’s 95k and still counting, probably increasing as these lines are being written. No wonder why! Engaging content, original videos and gifs, live polls, contests, mini campaigns, product news and all the latest hair and beauty trends. Activations that are both fun, playful as well as engaging.
Since we took over, we have been creating original local content and photography in collaboration with local photographers.
PARTNERSHIPS WITH PREMIUM FASHION BRANDS
Some of them in particular, as we run them in collaboration with premium fashion brands, such as Sun of a Beach and Ippolito. Under the umbrella-concept “Care for Her”, a hymn to female friendship, we created the “Care for Her – Summer edition” activation, together with Sun of a Beach. As summer was approaching, users had to prepare their summer necessaries, as well as the one of their besties and send to it to them in order to win Sun of Beach pouches full of goodies
The impact was huge!
The page’s fan base increased by aprx 9k fans in 3 weeks, while unique users who visited our website exceeded 28k.
Sessions (total clicks to site): 40κ (our target was 32k)
Average time spend on site: 2,4 mins
Total Unique Players who competed the game > 11k
Following the success of the first Care for her activation, we went on with the “Mystery Bag” edition, in collaboration with Ippolito fashion brand. Based on the insight that only a woman can solve the great mystery of another woman’s bag, users had to guess what their friends bag contained in order to win one for themselves and one for their friends.
Another instant hit!
The page’s fan base increased by aprx 6.8k fans during the 3 weeks of airing, while unique users who visited our website were over 35k.
Sessions (total clicks to site): > 46κ
Average time spend on site: 01:39 mins
Total Unique Players who competed the game: > 12k