Repositioning Neomat
as a fresh, cool,
alternative brand!
Making the Smart Choice!
In the beginning of 2016, Neomat asked us for a “facelift”.
What we did? Much more than that! Our target was to rebrand Neomat as a cool alternative detergent brand. To start off, we launched a brand-new website, the Smart Choice!
Repositioning Neomat as the Smart Choice, meant that we had to create a hub that included all aspects of smart living, directly or indirectly connected to laundry.
OUR ROLE
- Strategy
- Creative production
- Content strategy
- Digital strategy
- Social media campaign
- Content development
- Web & mobile development
